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ROI from Usability Testing: You Get What You Pay For

Filed under: Business — Bill Yudichak @ 1:38 pm, June 22, 2010

I recently talked with a friend (we used to work together here at Tachyon) who now works with what I would call a “traditional design firm.” Although not a designer here, he was deeply involved in and a strong advocate of our user-centered process.

During our conversation he mentioned to me that his current employer really needed to do more in terms of “usability stuff.” I was totally shocked that this firm, with a strong client list and national reputation, would not rely on user-centric strategies as an essential component of their methodology. (more…)

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3 Tips for Choosing an Ecommerce Platform

Filed under: Business — Marion @ 10:03 am,

Eenie-meenie-minie-mo isn’t going to cut it when it comes to selecting an ecommerce platform for your business. Life and business are about balancing trade-offs—the same is true for choosing your ecommerce platform. Every platform has pros and cons, and typically many of each, making the decision that much more difficult and time consuming.

Lucky for you, we’ve been around the block a few times when it comes to selecting a platform and we’ve put together a few of the most important things to consider. (more…)

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Making Your Product “Tip”

Filed under: Marketing — Marion @ 11:24 am, May 10, 2010

By Marion Lewis

If you haven’t read “The Tipping Point” by Malcolm Gladwell—or even if you have—you should put it at the top of your summer reading list. Yes, it’s ten years old, but the content is still relevant.

In a culture that’s hyper in tune with anything that has to do with change (thanks to the last Presidential campaign), Gladwell’s words explain the things happening around us. Think of life as an epidemic—a few people get something and spread it on to the rest of us. Now think about some of the major “epidemics.” There’s the literacy epidemic, sparked by Sesame Street and carried on with Blue’s Clues; there’s the smoking epidemic, sparked by the intrinsic “stickiness” of cigarettes and the rebellious attitude that comes along with it; and perhaps some newer epidemics include facebook/the social media revolution and Apple. (more…)

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E-magnify’s “Recession to Renaissance”

Filed under: Business — Jeanette @ 9:12 am, April 29, 2010

Our President, Jeanette Thomas, was asked to be a panelist at E-magnify’s “Recession to Renaissance” symposium. E-magnify is a federally funded organization based at Seton Hill University that promotes and supports women entrepreneurs. Six women from the greater Pittsburgh area participated on the panel and shared what it’s like to be a business owner and how they are coping with the current economic situation. I asked Jeanette about her experience on the panel: (more…)

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Hello and welcome to t-blog!

Filed under: Marketing — Marion @ 7:53 pm, April 28, 2010

I’m Marion Lewis, CEO of Tachyon Solutions, based in Wexford, PA, just outside of Pittsburgh. We’re experts in web design, ecommerce and online marketing —anything from usability testing to SEO and SEM to mobile strategies. Visit our portfolio to see what we do. (more…)

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